Step by Step to Set up a Business Fanpage in Facebook

Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing â€" recommendations between friends.

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Create a Facebook Page

It's free to set up a Page and it only takes a few minutes to get started.

1. Choose a category and a Page name that represents your business.
2. Pick a logo or another image that people associate with your business to use as a profile picture.
3. Write a sentence about your business so people understand what you do.
4. Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook.
5. Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page.

Click here to refer for Facebook Guidelines

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Create Facebook Ads

Now that you have a Page, it’s time to reach your current and potential customers. Connect with people who are the right fit for your business using Facebook Ads. Facebook Ads are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as your customers than people who aren’t connected to you on Facebook. Learn how to reach the right people using ads. Objective of placing an Adv on Facebook

• Get More Page Likes:
• Reach people who aren’t connected to your Page yet. You’ll be asked to design your ad including headline, body text and image
• Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the news feed
• Get New Users: Get more app installs for your Facebook App. Your ad will show to people who are more likely to install your app.
• Increase Attendence: Increase your Facebook Event responses. Your ad will show to people more likely to join your event.
• Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC.

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Post quality content regularly

When people like your Page, they’re saying that they care about your business and want to know what’s going on. Posting relevant content is the most important thing you can do to keep them interested.

How to write quality posts

• Make sure your posts are relevant to your audience and business
• Be succinct, friendly and conversational
• Share photos and videos because they tend to be more engaging
• Ask questions or seek input
• Give access to exclusive information and specials
• Be timely by posting about current events, holidays or news

Tips about managing your post

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Influence Friends of Fans

When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page.

Encourage people to interact with your business

Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions.

• Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in.
• Create events on your Page and invite people to join them.
• Ask questions and create posts that encourage engagement.
• Share exclusive information and offers that people are likely to want to pass along to their friends.

Read more about sponsor stories

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